ABOUT THE LAB

That Girl Lab is a black-owned company, inspired by a 15-year-old entrepreneur who discovered her love for chemistry and experimentation at a young age. Her curiosity led her to blend various components, fascinated by the transformations and results she observed. Recognizing a gap in the hair care market, particularly for products that cater to the specific needs of diverse hair types, she saw an opportunity to combine her passion for chemistry with her desire to create effective solutions. With her enthusiasm and a growing understanding of chemistry, she began researching and experimenting with formulations. This phase would involve countless trials, adjustments, and vendor tests to ensure the products were effective, safe, and beneficial for hair health. With a vision in mind, she conceptualized That Girl Lab. The name itself suggests a playful nod to her youthful experimentation while also asserting confidence and empowerment. The brand reflects her journey and values, emphasizing inclusivity and empowerment within the beauty industry. The launch of That Girl Lab involved strategic planning and execution. This includes designing packaging that customers receive, creating an online presence through social media and a dedicated website, and engaging with potential customers to build anticipation. Looking ahead, That Girl Lab has the potential to expand its product line, collaborate with influencers, or other brands, and reach a broader audience. The founder’s journey from a young enthusiast to a successful entrepreneur serves as an inspiration to aspiring young individuals interested in STEM fields and entrepreneurship.